Milestones
From one trade line in 2008 to a full chain of cold rolling, hot rolling, finishing and processing — every expansion driven by customer demand.
Key Milestones
Company Established
Founded in the Chao'an Economic Development Zone, Chaozhou, Guangdong, starting with stainless steel trading and serving local hardware, kitchenware and architectural decoration customers.
First cold rolling line commissioned
Moved from trading to manufacturing, gained in-house production of 2B / BA cold rolled coils, and began taking direct export orders.
International Trade Department established
First orders shipped to the Philippines and Vietnam, building a Southeast Asia sales and service network, with export processes and documentation systems in place.
Hot rolling and finishing lines commissioned
Added hot rolled coil, plate and circle capacity, forming a full-form supply of "coil — plate — circle", with lines increased to 8.
Passed ISO 9001 certification
Quality and documentation systems meet EN 10088 / ASTM A240 export standards for Europe and Middle East markets.
Annual integrated capacity 2 million tons
12 production lines at full load, 30,000㎡ plant area, products exported to 60+ countries and regions.
Scale changes
Expansion order isn't "big then full"—it pushes forward by what customers wait on longest: first lead time (in-house cold rolling), then form (hot rolling and finishing), last capacity (thin-gauge scheduling).
The judgment behind each node
- 2012 in-house cold rolling line: the biggest constraint in trading was uncontrollable lead times and surface quality; only after building our own line did our promises have a basis
- 2016 international trade department established: exports need dedicated staff for standards, inspection and documentation; part-time work cannot build a system
- 2019: Added hot rolling and finishing—customers prefer full-package purchasing, so single-form suppliers struggle to join main project shortlists
- 2022: Added system certifications—entering Europe and the Middle East requires documentation systems to meet standards first
- 2025: Capacity raised to 2 million tons—new capacity mainly shortens scheduling waits for thin specs and custom parts
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